Thu 16th 08:00 – 16:00
E V E N T  P R O G R A M M E

THE REVOLUTION: WOMEN’S SPORT IS GROWING IN AFRICA
Women’s sport is growing in Africa and how brands are adapting their
marketing messages to reach the female athlete

BREAKING BARRIERS
Challenges women face in the workplace and what needs to be done to create
the right environment for women to thrive and own the boardroom.
Levelling the Playing Field: Ground-breaking moves by some sports bodies
in pay parity and equality in sport.

SPORTS MEDIA AND CHANGING THE NARRATIVE
Media have a role to play in changing perceptions of women in sport

SPORT HAS THE POWER TO CHANGE LIVES
Sport as a catalyst for challenging patriarchy and gender stereotypes
Is Sport doing enough to empower girls

THE FUTURE OF SPORT IS FEMALE
Introducing Sports YoungStars
How do we keep the talent pipe-line pumping

MASTERCLASS: BRAND YOU
“Brandability” – The brand power of a female sports influencer.
Tips and tools on how to effectively build your brand

MASTERCLASS: THE LIFE & TIMES OF A SPORTSPRENEUR
Becoming a Sports-preneur is not for the faint-hearted.
Unpacking New Frontiers for Women in Sports Marketing

CELEBRATING GAME-CHANGERS
Women in Sport who Lead. Conquer. Inspire

WOMEN IN SPORT EXPO