CAPE Town based marketing agency, Ignite Talent Lab’s inaugural Women In Sport Summit, which took place on Thursday, was a resounding success. The event, held at the  J & J Conference Centre in Rondebosch, was a gathering of influential women (and a few good men) in sport, business and media.

A very diverse group of people are gathered at Ignite Talent Lab’s Women in Sport Summit in Cape Town. @ShirleyZinnza @Franzo_safa @ItsAmyLaura@justReesie @VincentBarnes50 @JermaineCraig07 are just some of the familiar faces in the crowd. #WISS2018 #LeadConquerInspire

— Shafiek Mouton (@fiekie7) 10:35 AM – Aug 16, 2018

A stellar speaker line up was put together by the Ignite team, which included Prof Shirley Zinn (keynote speaker), Fran Hilton-Smith (assistant technical director of SAFA), Richard Glover (CEO of Tennis SA) and Zandi Kabini (chairperson of SA Women Boxing) who all spoke about how “Women’s Sport is changing in Africa”. Glover made mention of a very interesting statistic which stated that the biggest followers of tennis in South Africa are black females between the ages of 16 and 24 and also suggested that doing something as simple as a SWOT analysis could set organizations on their path to growth and success.

“Breaking Barriers” was the next topic of discussion and Dr Phato Zondi (CEO of the Sport Science Institute of SA), Aimee Barrett-Theron (SA Rugby and World Rugby Referee), Gail Odgers (Marketing and advertising manager of Sport Pesa), and Lyndon Barends (CEO of the National Horseracing Authority) had the conference attendees hanging onto their every word. Zondi said that at the current rate, it will take 217 years for men and women to be equal and that much more need to be done to accelerate that rate whilst Barends spoke about “8 powerful truths and 7 practical actions necessary to create a diverse, inclusive and successful business.”

SA and @WorldRugby referee @AimeeBarrett44 is currently sharing her story on the podium at the Women in Sport Summit in Cape Town.#WISS2018#LeadConquerInspire

— Shafiek Mouton (@fiekie7) 11:39 AM – Aug 16, 2018

Independent News editor, Jermaine Craig, Rossella Marrai-Ricco (head of social media at Soccer Laduma), Amy Samuels (eNCA sports reporter) and the international sports photographer, Roger Sedres, spoke about “sports media and changing the narrative.”

Profiling of women’s sport (in media) needs to be deliberate and consistent – @JermaineCraig07 from @IndyMediaSA speaking about women in sport #WISS2018#LeadConquerInspire #womeninsport

— 9Miles Project (@9MilesProject) 1:13 PM – Aug 16, 2018 · Cape Town, South Africa

Edward Gregory who is the CEO of Accelerate Sport, said that the future of sport is female whilst former provincial cricket player and chattered accountant, Bronwen Gien, spoke numbers and highlighted the potential that social media has in sports. Former Olympic and Commonwealth sprinter, Geraldine Pillay, and Cricket South Africa’s High performance manager, Vincent Barnes, then answered questions from Elton Davids, who was the program facilitator. Barnes, who is also a former Proteas bowling coach, said that male coaches often expect female athletes to perform at their peak despite the different challenges (like menstruation) women face on a daily basis.

Read the full article here.