Looking globally at this industry and its progression into the future, several game-changing trends emerge. If you’re in this business, thinking of entering or investing, these can’t be ignored.
In a stereotypically male-dominated industry, the world of sports business is in for disruption. Women as both athletes and fans have elevated their stature, and the sports business community is paying attention.
The buying power and reach through successful female-targeted initiatives can be astronomical. As every sports property tries to allure both the current and next generation of fans, prioritizing women is paramount.
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