Every day, women in sports, sport media and in the field of play are confronted with being stereotyped by male athletes, coaches and administrators, as not being knowledgeable about sport.
The groundswell of support from South African sports enthusiasts has been boosted by the performances of the SA Sevens Rugby team, the Momentum Proteas cricket team, tracks and field athletes and other sportsmen and women, showing athletic prowess and producing stellar performances.
This, coupled with the increasing requirement for the compliance and regulation of sports bodies, federations, clubs and teams, are considered the driving forces behind the professional administration and governance of sports structures, athlete management and support initiatives, and the commercialisation of sport,
With mindsets slowly starting to shift, there is no better time to be a female athlete in South Africa.
However, South Africa isa step or two behind the rest of the world when it comes to supporting women in sport – on the field, both as individuals and as teams, and more noticeably, off the field, as professionals in the business of sport.
The time has come for women to to be acknowledged for the skillset and business acumen they bring the table and the influence they have in changing the face of female sports for future generations.
The event is aimed at having perspective-changing conversations by game-changers in business across all industries and what needs to be done to create an environment which encourages current leadership to drive significant change in an industry where women can thrive.
We would love to hear from you! Let us know how you want to participate. Contact us here.