“WHILE IT MAY NOT OFFER THE SCALE OF MANY MALE SPORTS, INVESTING IN WOMEN’S SPORT CAN OFFER AN OPPORTUNITY FOR BRANDS TO ENGAGE WITH PEOPLE IN MORE INNOVATIVE AND EMOTIONAL WAYS..“MISHA SHER By Misha Sher | April 18th, 2017… Read the full article here.
Day: November 28, 2017
Women’s Sport Can Deliver Big Results for Brands
Media is The Key to Overcoming Barriers
Media is key to overcoming barriers to women’s participation and progressively achieving gender equality in sport. However, bias still weighs heavily against women, and media often have little, or worse negative, impact on efforts by the women in sport movement to promote women’s and girls’ participation. Media tends to ignore women athletes and the various […]
It’s A New Day… The Time Has Come for Women in Sport
Every day, women in sports, sport media and in the field of play are confronted with being stereotyped by male athletes, coaches and administrators, as not being knowledgeable about sport. The groundswell of support from South African sports enthusiasts has been boosted by the performances of the SA Sevens Rugby team, the Momentum Proteas cricket […]